In August 2024, Google released a new update focusing on enhancing original content and supporting independent publishers, reducing the visibility of overly promoted or optimized content. This update highlights the importance of delivering high-quality content and an improved user experience. For marketers, it becomes essential to focus on producing authentic content that meets audience needs while continuing to optimize SEO techniques to keep up with the rapid changes in the search algorithm. These steps will help brands stay ahead and achieve success in an ever-evolving digital environment.

How to Adapt to the Updates:

1. Focus on Content Quality:

   The recent updates emphasize the need to provide high-quality content that is deep, up-to-date, and credible. Focus on delivering accurate and detailed answers to user queries, supported by relevant data and examples.

2. Improve User Experience (UX):

   Ensure your site is easy to navigate, fast-loading, and visually appealing. Use performance optimization practices such as reducing image sizes and avoiding keyword stuffing to ensure a smooth user experience.

3. Align Content with Search Queries:

   Use relevant keyword strategies, ensuring these keywords are naturally integrated into the text. Semantic search technology relies on content being comprehensive and related to relevant concepts.

4. Adhere to E-E-A-T Standards:

   E-E-A-T stands for Expertise, Experience, Authority, and Trustworthiness. Provide your site's content with reliable sources, positive reviews, and evidence to prove your credibility.

5. Mobile Compatibility:

   Ensure your site is fully responsive to all types of mobile devices. Conduct performance optimization tests for mobile content using tools like PageSpeed Insights.

6. Leverage Artificial Intelligence:

   Utilize AI technologies to provide more accurate and personalized answers to visitor questions. Updates like MUM and BERT enhance the focus on delivering a smart search experience.

7. Build Links:

   Focus on creating high-quality, relevant links and avoid artificial linking strategies. Share content on trusted platforms to enhance your digital presence.

8. Monitor Updates:

   Analyze performance after each update to identify pages that need improvement. Use analytics tools like Google Search Console to track changes and assess their impact.